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“This is a hands-on guide to making your company a compelling marketplace force.”—Industry Week
Every great company, no matter how large or small, has as its core a compelling vision. Beyond Entrepreneurship explains step by step how any firm can develop this vision and achieve enduring greatness. It provides a complete blueprint for steering your company to success.
Packed with real-world examples of firms that have grown and attained corporate greatness—including Nike, L.L. Bean, Mrs. Fields’ Cookies, Sony, and FedEx—this inspirational yet practical book . . .
· Covers in depth the five key elements common to all great enduring companies
· Shows how to lay a foundation for greatness while a company is still small and adaptable . . . how to set values, purpose, and mission, and instill them into the very roots of your organization
· Demonstrates how to develop the most effective leadership style for your specific situation
· Shows how to translate vision into effective day-to-day business tactics –and how to foster consistent tactical excellence in everything your company does
· Explains how to resolve the critical strategic issues faced by every small and mid-sized firm
· Prevents a set of concepts—and a host of practical techniques—for stimulating creativity and maintaining innovation as the company evolves
“Beyond Entrepreneurship is a blueprint for becoming great.” –Entrepreneur Magazine
- Sales Rank: #956140 in Books
- Published on: 1992-03
- Ingredients: Example Ingredients
- Original language: English
- Number of items: 1
- Dimensions: 9.50" h x 6.25" w x 1.00" l, 1.10 pounds
- Binding: Hardcover
- 500 pages
Most helpful customer reviews
0 of 0 people found the following review helpful.
Sage advice shared in a straightforward way
By Eric
Very insightful book about the importance company values and vision -- both often overlooked by companies/leadership. A lot of parallels between this book and the Netflix culture deck.
What I love about this book is that the authors will give a piece of advice at a high level and then they will back it up with lots of real-world examples, and explain why that advice is important.
It's also a relatively quick read without much filler, which I appreciate. Even though it was written over 20 years ago, the lessons here are timeless, and many companies (including startups/unicorns) are struggling with these issues today.
2 of 2 people found the following review helpful.
A great book (and MBA course) on entrepreneurship
By Anon
Unless there are videos someplace, reading this book is the closest you can get to sitting in Jim Collins' class on entrepreneurship at Stanford (circa 1990). It's a distillation of what he taught in that class, minus the palpable energy he brought to every session and in particular the final class of each term. Twenty four years later, I still return to this book for inspiration and ideas for leadership, crafting strategy, creating genuine passion in a company, and gaining alignment. I'd also recommend Four Obsessions of an Extraordinary Executive to build and sustain alignment. Both are useful.
0 of 0 people found the following review helpful.
Excellent Presentation on the Fundamentals of Business Execution
By Ron Hollis
Excellent business book. I have read 100's of books on business and this one is at the top of the list. I pride myself on business leadership, strategy development and execution. Collin and Lazier did an excellent job of laying out the requirements of being a performing CEO and the fundamentals to use to build a successful business.
I discovered this book after watching a video with Reed Hastings (Netflix) and he mentioned this book being influential in the development of his business skills.
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